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​Who is CoreCRM Consulting?

Helping Nonprofits Build Stronger Donor Relationships Through Better Data

Every nonprofit has a mission that changes lives.
 

Behind every donation, every volunteer, every event registration, and every fundraising campaign is data that tells the story of that mission.
 

When that data is inaccurate, incomplete, or difficult to access, organizations spend valuable time fighting technology instead of serving their communities.
 

That's why I founded CoreCRM Consulting: to help nonprofits spend less time managing technology and more time advancing their mission.

More than a CRM Consultant

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My name is Arlene Rivas and I am the Founder and Principal Consultant at CoreCRM Consulting.

For over 11 years, I've partnered with nonprofit organizations to optimize donor databases, improve data quality, and develop reporting solutions that strengthen fundraising and operational efficiency.

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My Experience Goes Beyond Technology

One of the reasons organizations choose CoreCRM Consulting is because I understand more than software.
 

I understand nonprofits.
 

Throughout my career, I've worked directly with Executive Directors, Development Directors, finance teams, database administrators, fundraising professionals, and Board members.
 

I've seen firsthand how a poorly managed database can slow an organization down.
 

I've also seen how the right systems, thoughtful processes, and reliable reporting can transform the way an organization raises funds and serves its community.
 

Technology is only part of the solution.
 

The real goal is helping people do their jobs more effectively.

My mission is simple: 

To help nonprofit organizations build reliable systems, healthier databases, and smarter processes so they can focus on advancing their mission instead of managing their technology.

Why choose CoreCRM Consulting? 

Over the past 11 years, I've had the privilege of working alongside nonprofit organizations across the country, helping them solve one of their biggest challenges:

Making their data work for them instead of against them.
 

I help Organizations: 
 

Clean and optimize donor databases
 

Lead successful CRM migrations
 

Build meaningful executive reporting
 

Connect fundraising and financial systems
 

Improve data governance
 

Train staff and establish sustainable processes
 

Develop reporting that drives fundraising growth
 

No two organizations are alike. Every nonprofit has unique goals, challenges, and technology needs.
 

But every project begins with the same goal:
 

Helping nonprofit organizations spend less time managing data and more time building stronger donor relationships.

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A True Partner

When clients work with CoreCRM Consulting, they aren't handed off to a junior consultant or a help desk.
 

They work directly with me.
 

I intentionally built CoreCRM Consulting as a boutique consulting practice because I believe every nonprofit deserves personalized guidance from someone who understands both the technical side of CRM systems and the operational realities of nonprofit organizations.
 

My clients know they can call, email, or schedule time with me whenever they need strategic advice, technical expertise, or simply another experienced professional to think through a challenge.
 

That's the kind of partnership I strive to build with every organization.

 

© 2025 by CoreCRM Consulting LLC™. 

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